Proudly Welsh
Delicious Experiences
Fairer Food


As flag bearers for the flavours of Wales, we scour our verdant valleys and abundant coastlines to help you discover the new, the novel and the nutritious.

Journey with us and be inspired by authentic, local and sustainable delights that are reared, grown or crafted in Wales. Meet the farmers, fruit growers, fishermen and many more besides observing old practices and breaking new ground in their passionate pursuit of the palatable.

We’ll also help you plate up seasonal sensations, connect with foodies at events and our online shop lets you fill your fridge, load your larder and simply tantalise your tastebuds.


Bringing Welsh flavours to your table and putting Welsh food on the map.

We’re here to connect food, drink and flavour lovers with the hidden gems on offer from all corners of the country. Taking the hard work out of finding new tastes, treats and treasures.

We’re also here to support our fabulous food and drink producers, often independent or family-run businesses, showcase their wonderful and sometimes wacky products to a wider audience.



Food is not just fuel, it’s fun! Discover new and exciting recipe ideas using our wide variety of Welsh produce.


We encourage our customers to connect their food to the communities where it is produced. Our definition of ‘good food’ is authentic, local and sustainable.


Our site is a one-stop shop for the best of Wales – store cupboard staples, tasty treats and unique products that you never knew you needed…until now! It’s all here for you to discover and enjoy.


Founder Laura Pickup has been lucky enough to spend over a decade working in the food and drink industry in Wales – discovering some of the nation’s best kept foodie secrets along the way. Inspired to share those hidden gems with a wider audience, Discover Delicious was born.

Joined by fellow foodies Alex and Liz, the small but perfectly formed team at Discover Delicious are passionate advocates for Welsh food and flavours and invite you to join them on their quest to discover and enjoy the best of Wales.




We have hundreds of deliciously different Welsh food and drink products for you to discover and enjoy.  Take your time to meander the product pages to find an old favourite or, better still, unearth something brand new.

Got a favourite producer?  If you’re anything like us you’ll have quite a few!  Visit their Discover Delicious shops to explore their full range.  But remember – our producers are an innovative bunch and they’re always introducing new products and flavours so be sure to check back regularly to see what’s new.


Simply add all of your food and drink choices to your basket as you go – store cupboard essentials, dinner party deliciousness or a gift for your favourite foodie – throw it all in and purchase in one easy transaction from as many producers as you like.

Your order is placed directly with the producer(s) – which means they will get virtually all of the price you pay in return for creating your delicious delivery (we like to keep things fair around here).


Once your order is received by the producer(s) they will prepare your products and post them to you as per the delivery details at the time of order.

Each product comes directly from the producer that makes it for you. So, if you order from several producers you may receive your total order in a few deliveries – but we’ll always let you know the delivery details as you add products to your basket, and again at check out.

And don’t forget – it may be that by ordering several products from the same producer the delivery price gets cheaper so don’t forget to check out the entire range.


We hope you enjoy your Discover Delicious delicacies as much as we enjoyed testing them (it’s a tough job…!)  If you need a bit of added inspiration don’t forget to visit our recipe pages for some top tips from our producers.